Adults (n = 178) | |||||
---|---|---|---|---|---|
Phase 1 | Phase 3 | Phase 1 | Phase 3 | p-value | |
Outcome a | GDA (n = 101) | FOPWL (n = 77) | |||
Understanding of nutritional content indicator (1-100) (single product), mean ± SE | 51.0 ± 1.1 | 62.1 ± 1.3 | 55.1 ± 1.2 | 72.6 ± 1.7 | < 0.001 |
Understanding of nutritional content score (1-100) (comparison task), mean ± SE | 19.9 ± 0.8 | 17.4 ± 0.8 | 20.7 ± 0.9 | 44.2 ± 2.3 | < 0.001 |
Purchase intention indicator (1-100) (single product), mean ± SE | 64.2 ± 1.7 | 60.9 ± 1.7 | 63.4 ± 2.0 | 38.0 ± 1.9 | < 0.001 |
Purchase intention score (0–4) (comparison task), mean ± SE | 1.2 ± 0.1 | 1.2 ± 0.1 | 1.4 ± 0.1 | 2.2 ± 0.1 | < 0.001 |
Healthfulness Perception indicator (1-100) (single product), mean ± SE | 51.4 ± 1.8 | 49.5 ± 1.0 | 48.3 ± 2.3 | 32.5 ± 1.9 | < 0.001 |
Healthfulness Perception score (0–4) (comparison task), mean ± SE | 1.3 ± 0.1 | 1.1 ± 0.5 | 1.6 ± 0.1 | 2.4 ± 0.1 | < 0.001 |
Children (n = 177) | |||||
GDA (n = 92) | FOPWL (n = 85) | ||||
Understanding of nutritional content indicator (1-100) (single product), Mean ± SE | 49.8 ± 1.0 | 55.0 ± 1.4 | 52.2 ± 1.2 | 59.2 ± 1.8 | 0.0625 |
Understanding of nutritional content score (1-100) (comparison task), Mean ± SE | 24.6 ± 0.8 | 23.7 ± 0.7 | 25.6 ± 1.0 | 40.0 ± 2.2 | < 0.001 |
Purchase intention indicator (1-100) (single product), mean ± SE | 69.8 ± 2.1 | 61.0 ± 2.0 | 66.8 ± 1.9 | 44.0 ± 2.0 | < 0.001 |
Purchase intention score (0–4) (comparison task), mean ± SE | 1.4 ± 0.1 | 1.3 ± 0.1 | 1.4 ± 0.1 | 1.9 ± 0.1 | < 0.001 |
Healthfulness perception indicator (1-100) (single product), mean ± SE | 53.3 ± 2.1 | 53.0 ± 2.0 | 51.4 ± 2.0 | 38.7 ± 1.7 | < 0.001 |
Healthfulness perception score (0–4) (comparison task), mean ± SE | 1.8 ± 0.1 | 1.7 ± 0.1 | 1.7 ± 0.1 | 2.0 ± 0.1 | 0.003 |